Client:

Steelcase is a global brand in premium office furniture. They have a B2C branch and Store that focuses on products for the consumer side.

Challenge:

The Steelcase B2C branch was running a Memorial Day Sale. I was tasked with writing a paid ad targeting a mid-funnel audience.

Solution:

Based on what we’ve learned about this audience, they love hearing about the features and benefits of Steelcase products. To capture attention right away, I led with the offer and paired it with a question to encourage swiping through the carousel. Each frame highlights a specific benefit of the chair to show what sets it apart from other office seating. The final frame includes the line “for work or play” to emphasize versatility, since we also know this audience likes seeing how the chairs can be used beyond just work.

Result: This ad was one of the top performers during this promotional period.